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Alukkas’s story started about 50 years back in Thrissur, The cultural capital of Kerala. Probably the cultural competence of Thrissur has also made the town very rich in the tradition of jewellery. Without a doubt today Thrissur is one of the most important places for jewellery manufacturing in the country. Way back in1960, for A. J. Varghese, the founder, a salesman himself, a shop of his own was a dream come true. His experience as a salesman helped him immensely in the retailing business, for he knew THE CUSTOMER’ very well. His dreams to do some business took off but his was not a tall ambition, his aim was to do business by the best practices followed in the field and work hard to be the BEST.

He was a simple, God-fearing man and was known for his simplicity at the beginning of his career and for charity later on. He had a large family to care of. His wife was Mrs Elia Varghese. The couple was blessed with fifteen children – ten daughters and five sons. Mr. Jose, Mr. Paul, Mr. Francis, Mr.Joy and Mr. Anto were the five sons. They grew into determined businessmen and were very futuristic. “Rare are leaders who inspire their team to look beyond immediate competition”. Their father, a philanthropist instilled in them humanitarianism. And their big family taught them to share. Once Gautama Buddha said, “if one will consider his environment and the society he lives in, he will surely be very successful in all his endeavours in the long run.” And that was the blood and character of Alukkas.

The first shop was started very modestly in 1960, on High Road, Thrissur. It was only around 200 sq. ft. and was shifted later on to M. O. Road, its present location in Thrissur. The next move was one of the most important moves, i.e., a new showroom at Kozhikode (1984), opposite to Davison Theatre in Palayam Road, which was a real milestone in the map of Alukkas. They were received by an astounding response from the people of Calicut (Kozhikode). No doubt, any one would like the simple methods used in retailing because in those days the old rigid system of the display was prevalent and the people were looking for a changeover – and in Alukkas they found what they were eagerly waiting for. So Alukkas boomed and took off in Calicut and there was no looking back after that. Today after four decades, it has not only held on to the vision to be a respected house of jewellery but also has gained tremendous strength by the number of outlets to its credit. It was not mere existence but the passionate drive to be the best which has made Alukkas the No. 1 jewellery in India.